Dayna Smith is a visionary entrepreneur who transformed her passion for leadership and merchandising into the thriving brand Earthbound Elements. The seeds of this journey were planted back in 2012, when she first jotted down the name "Earthbound Elements" in her journal, envisioning it as a potential boutique. However, it wasn't until 2017 that she breathed life into the brand, nurturing it as a side hustle while still working in corporate leadership roles. As the years passed, Dayna found herself increasingly disillusioned with traditional corporate structures, yearning for a deeper sense of purpose and a way to make a more meaningful impact on people's lives. In 2024, she made the courageous leap to break free from the confines of conventional leadership and fully embrace her entrepreneurial journey with Earthbound Elements. Leveraging her extensive retail experience and leadership skills, Dayna has infused her brand with a clear vision, innovative spirit, and strategic thinking. She actively seeks out collaborations and partnerships within the community and across various platforms, meticulously navigating target customers, identifying untapped opportunities, and exploring new markets. With an unwavering commitment to creating products that resonate with people on a profound level, Dayna pours her heart and soul into every aspect of Earthbound Elements. Through her entrepreneurial endeavors, she has discovered a powerful way to align her passion, purpose, and skills, crafting a brand that not only offers exceptional products but also serves as a vehicle for broader impact and positive change.
Earthbound Elements is a purpose-driven business with a mission that goes beyond simply selling products. For every purchase made, Dayna Smith donates 3% to The National Multiple Sclerosis Society. This commitment stems from a personal connection, as Dayna has witnessed firsthand the devastating effects of MS on loved ones. This intentional alignment of purpose and profit allows the brand to create intentional impact and provide humane support in the world.
